"Perfumers/ R.B. Ede & Co./ London/ Shaving Cream" 

This pattern dates from the late 19th century.   The contents for dental products, food, hair products, shaving cream, soaps and medicinal ointments were commonly sold in a pottery pot with a transfer printed lid until World War I.  Black printed lids were the most common.  This is a particularly detailed pattern, as you can even see the blood dripping from the man's face where he cut it shaving.  Perhaps the pattern is suggesting that the man wasn't using Ede's shaving cream! Pot lid, 3.25 inches.